Sales & Marketing Alignment Assessment

It doesn’t matter how good your strategy is, within each team alignment is essential without this even the best plan will not reach its full potential.

Take this quick anonymous sales and marketing questionnaire, the collective results will be accumulated and shared with your team lead to demonstrate how aligned you really are.

Sales & Marketing Alignment Assessment

Enter your company name*

Which department do you represent?*

The Sales and Marketing (ABM) team share a common vision on our joint ABM strategy.*

There is positive collaboration in the ABM Team, I can trust my colleagues to be accountable for actions we have agreed.*

Marketing are involved throughout the sales cycle.*

There is good communication with regular feedback on shared ABM activities.*

Common goals are shared and have had input from both sales and marketing.*

Marketing understands the value proposition for each of the different steps in the sales cycle.*

Marketing speaks directly to customers.*

Marketing attend sales calls with the sales account manager.*

Sales provide input into marketing campaigns at all stages.*

Sales and marketing meet regularly to decide on strategy and messaging.*

The joint sales and marketing team are clear on the overall business direction and its priorities.*

Return On Investment is the joint responsibility of both sales and marketing.*

ABM requires both sales and marketing to equally commit in order for it to be successful.*

There is trust between individuals across sales and marketing to follow through on actions.*

When sales and marketing get together there is open and honest discussion.*

When sales and marketing get together there is clear and specific resolutions and calls to action.*

Individuals know each other’s work styles and are able to adapt their approach accordingly.*

Team members value collective success more than individual achievement.*

When the team fails to achieve collective goals, each team member takes personal responsibility to improve the team’s performance.*

Team members confront peers about problems in their respective areas of responsibility.*

Team members question one another about their current approaches and methods.*

The top three reasons your customers buy from you are...?*

The top three reasons your customers stay with you are...?*