It was great to be asked to present at the B2B ABM Conference. Having sat through the keynotes, where we heard over and over that sales and marketing alignment is THE challenge to overcome. It was wonderful to have the opportunity to explain that just as you need a plan and a process for ABM, you can’t just hope that the team will align. There is a process, a proven methodology that we at the #Amplifiedgroup are experiencing over and over simply works to unite the teams we are working with. How Patrick Lencioni’s Five Behaviours methodology is not well known this side of the Atlantic, I still don’t understand. But I promise you, it is a best kept business secret we are on a mission to share!#amplifiedgroup #orgfitness
